When an influencer publishes gambling-related content that violates advertising rules, the first priority is to identify the issue and stop further distribution. In Italy, advertising for gambling with cash prizes is broadly prohibited, including across digital and social media channels.
Brands should quickly review the content, campaign agreement, creator communication, and distribution channels to understand what went wrong. If the content is still live, appropriate corrective action may include removing or disabling the problematic material.
It is also important to document what happened and preserve relevant campaign records before making changes. This creates a clear timeline of the incident and helps determine whether additional action is required.
Creators and brands should review the applicable rules before restarting any campaign. AGCOM`s current influencer guidance specifically addresses commercial transparency, protection of minors, prohibited conduct, and sanctions.
Clear internal approval processes can help prevent similar problems in future campaigns. Briefs should define permitted content, prohibited claims, required disclosures, target audiences, and platform-specific requirements.
Influencers should also understand that commercial relationships can trigger disclosure obligations, including when compensation, affiliate arrangements, or discount codes are involved.
Finally, brands should monitor creator content after publication rather than relying only on pre-launch checks. A structured compliance process helps identify problems earlier and reduces the risk of repeated violations.
For Italian iGaming campaigns, compliance should be treated as a core part of creator management rather than something addressed only after a crisis occurs.